• Marketing & Communications Specialist (1166)

    American National Bank
    Job Description
    Universal Job Requirements
    It is the responsibility of every employee in the bank to ensure:
    • All personal actions demonstrate strong ethics in full alignment with all applicable consumer protection laws, financial industry regulations, the bank’s overall Compliance program objectives, as well as documented policy and procedure.
    • Personal finances are effectively managed.
    • Reliable attendance is maintained.
    • Personal actions continuously reflect the bank in a professional and positive manner.
    • The effective completion of all duties as assigned.
    Job Competencies
    Job-Specific Competencies  
    1. Marketing Tasks and Activities: Knowledge of the process for identifying customer needs and arranging for goods and services to fulfill those needs.
    1. Market Research: Knowledge of tools, techniques for collecting, collating and analyzing information about existing or potential markets and market needs.
    1. Publishing: Knowledge of the processes and tools for design, development and publication of various organizational materials such a press releases, briefings, and marketing materials.
    1. Knowledge of Customers: Awareness of and ability to utilize customer profile information to advance accomplishment of business goals. Familiarity with organization's policies, standards, procedures and capabilities that guiding customer interactions. Knowledge of and ability to implement effective strategies and activities that promote long-term customer loyalty.
    1. Knowledge of Product Lines: Knowledge of specific products and associated development process and strategy.
    1. Communication: Clearly conveys information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message. Clarifies purpose and importance of the message while stressing major points in a logical sequence and tone that reflects brand standards and fosters desired culture.
    1. Copywriting and Editing: Knowledge of the variety of formats, styles, and techniques for developing and reviewing publishing materials, including social media platforms.
    Essential Job Duties & Responsibilities
    • Brand and Strategy Support: In conjunction with the Director, develops and implements integrated marketing plans and strategies to support the goals of the corporation. Assists in building the corporate brand, positioning and market share via creative direction within communication channels such as website, press releases, advertising, social media, digital marketing, marketing campaigns, etc. Writes, proofreads and edits marketing materials, bank collateral and internal templates to ensure accuracy of information and conformity to brand standards. Develops and implements tracking of marketing effectiveness and return on investment.
    • Promotion and Communication: Partners with lines of business across markets to develop and distribute materials that promote their services and increase visibility in the community. Manages and coordinates the customer newsletter, including research and development of articles, copywriting, editing, and partnering on layout and design. Assists with the coordination of tradeshow/booth requests with supporting materials, giveaways, physical setup. Partners with Talent & Organizational Development, as needed, to coordinate internal and external communication.
    • Public Relations: Partners with the Director on development of public relations strategies to enhance the banks’ position to the media, including special events and media releases. Plans and coordinates special events, such as Grand openings, open houses, and sponsored events. Under the direction of marketing leadership, may interface with the media using prepared and approved statements. Represents the bank in all events and activities with superior professionalism.
    • Project Management: Develops project plans, schedules, milestones and track the effectiveness and timeliness of all assigned projects. Coordinates with internal stakeholders, vendors and contractors as necessary to fulfill marketing and corporate needs.
    Experience Needed:
    • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
    • Minimum of 2 years of experience in a related or similar role
    Education, Licensure & Certification Needed:
    • Bachelor’s Degree in Marketing, Advertising or related discipline required
    Skills & Abilities Needed:
    • Excellent project management skills with general marketing knowledge and the ability to continuously learn, as well as stay abreast of industry trends.
    • Strong organization and prioritization skills
    • Excellent analytical, communication and presentation skills
    • Ability to work well in a fast-paced, collaborative environment
    Contact Information
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